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Reid Thompson

Brand Design + Creative Culture

  • About
  • Projects

The CW Year 10

2016 marks 10 years of a great partnership between Troika and The CW.

I have been the CD throughout the evolution of the brand. Overseeing multiple realignments to keep the youngest "broadcast" entertainment brand fresh through massive industry change. It is great to see The CW as relevant today if not more so than it was in 2006. Can't say that about most TV brands.

2006-2016 Brand Overview
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