Reid Thompson
Brand Design + Creative Culture
Design Leader | Brand Builder | Culture Shaper
I design clarity at scale.
For over 30 years, I’ve built brand systems for global entertainment platforms — aligning strategy, craft, and operational rigor to create work that is both distinctive and enduring.
At Hulu and within The Walt Disney Company, my focus is simple: make the brand unmistakable, make the system scalable, and make the work more impactful with every iteration.
Because design is not just how something looks. It’s how the organization thinks.
Industry Impact:
I’ve shaped the identity of some of entertainment’s biggest brands, including Hulu, Disney Streaming, ABC, AMC, FOX, The CW, KCRW, Sundance Institute, The Food Network, HGTV, and BET. By merging cultural insight with design leadership, I elevate brands from single-platform entities into multi-platform culture leaders.
Creative Leadership & Recognition:
Award-winning creative visionary recognized by AIGA, Communication Arts, PromaxBDA, The Creative Review, and more.
Passionate mentor and culture-builder—founded Troika’s and now lead Hulu’s design team internship program, curated GreenJuice our creative speaker series.
BFA in Art History, Critical Studies & Painting (University of Rochester) with further studies in Architecture (Harvard GSD) and Advertising (ArtCenter Pasadena).
Strategy, design, and cultural insights can turn businesses into brands that matter.
Contact
r.charles.thompson@gmail.com
310-600-1418