Reid Thompson
Brand Design + Creative Culture
Design Leader | Brand Builder | Culture Shaper
I am a creative leader specializing in building culture-driven brands and shaping strategic, high-impact brand design systems. With a track record of turning audience insights into powerful brand platforms, I help businesses transform subscribers, partners and most importantly employees into fans through the power of design.
What I Do Best:
Develop brand identities, platforms, and messaging that resonate internally and externally.
Craft brand mantras, design systems, and strategic creative frameworks that drive engagement.
Lead brand launches, workshops, and visual identity development for top-tier entertainment brands.
Industry Impact:
I’ve shaped the identity of some of entertainment’s biggest brands, including Hulu, Disney Streaming, ABC, AMC, FOX, The CW, KCRW, Sundance Institute, The Food Network, HGTV, and BET. By merging cultural insight with design leadership, I elevate brands from single-platform entities into multi-platform culture leaders.
Creative Leadership & Recognition:
Award-winning creative visionary recognized by AIGA, Communication Arts, PromaxBDA, The Creative Review, and more.
Passionate mentor and culture-builder—founded Troika’s and now lead Hulu’s design team internship program, curated GreenJuice our creative speaker series.
BFA in Art History, Critical Studies & Painting (University of Rochester) with further studies in Architecture (Harvard GSD) and Advertising (ArtCenter Pasadena).
Strategy, design, and cultural insights can turn businesses into brands that matter.
Contact
r.charles.thompson@gmail.com
310-600-1418