Troika partnered with long-time client, The CW, to help refocus the brand by understanding its evolving audience within the current cultural climate. Qualitative research led by our Research & Insights Group illuminated a core audience psychographic that drove the “Heroes Within” Fall Brand Campaign.

The result is an insight-driven campaign line and brand film that immediately connected with the network show fans – the brand film was viewed on Facebook 2.85M times in its premiere week alone.