Collaborate with AMC to develop a new tagline and brand positioning that mirrors the network’s promise to deliver content that defies expectations.

Create a tagline, updated logo, and brand identity that establishes AMC as a destination for premium content with popular appeal.

Something More – speaks to the network’s reputation of delivering content that goes deeper and takes unexpected twists.  

The new identity is accessible, warm, and welcoming. Although built to reflect a premium aesthetic, the AMC brand is designed to avoid a cold luxury good feel.