Reid Thompson
Brand Design + Creative Culture
Clio Gold Winner
A Global Creative Collaboration
I'm really proud of the Hulu IDs project—a vibrant collection of short, artistic reinterpretations of our logo. Created by emerging and global artists, these 15-second clips serve as unique "idents," each telling its own story and setting a distinct tone. Our goal was to blend modern and retro TV vibes, offering a fun mix of futurism and nostalgia to delight Hulu fans.
We partnered with dozens of talented artists worldwide—animators, designers, filmmakers—including Studio Showoff, Motion Mami, Ihsu Yoon, Matt Taylor, and many others.
Launching across our social channels (Instagram, Twitter, YouTube), these IDs were all about spotlighting and supporting emerging talent, giving a platform to passionate voices, and deeply engaging with our audience.
This project was brought to life by our team at Hulu, with the help of creative production agencies Titmouse and Psyop, and our in-house creative studio, Greenhouse.