Troika partnered with Hulu to develop a new brand platform, “For the Love of TV,” launching with a 360 integrated Fall campaign. The campaign introduces the Hulu Guru, a brand advocate who embodies the passion, innovation, and playful spirit in Hulu’s DNA.

We oversaw every element from strategy to a series of nationwide TV spots to a robust digital activation. The result is an innovative campaign that re-establishes Hulu within popular culture, and celebrates the way Hulu lets audiences love TV on their own terms.