Refresh French-Canadian network V’s brand identity by broadening the brand’s appeal and owning their “Passion to Entertain” position. Shift V’s branding and communication to reflect the change in their audience without losing core brand distinctions. 

An updated identity based upon V’s values of being candid and creative. The new look is rooted in V’s signature black and yellow colors, but was expanded upon to bring more diversity to the identity.

Given V’s recently expanded audience, it was essential to drive talent and show attribution back to the network. This was accomplished through a branded promo system and IDs that incorporate V’s brand DNA with live-action shots of their talent.