The BET Awards is the network’s biggest, most watched, most tweeted about night of the year. It’s where all lovers of black culture come together to celebrate what’s hot, what’s next and what matters. The Awards are the “main event” of the BET Experience – closing out the innovative 3-day music, cultural and fan fest at LA Live. This year’s theme “MEET ME @ BET AWARDS” highlights the incredible social connectivity of the Awards Show.

Troika partnered with BET to create an overarching brand concept – called “NEON EVENT.” At the core of the concept is the language of connectivity brought to life through brightly lit neon tubes, whose sculptural forms inform everything from show and promo packaging to set design. 

Working closely with the Awards Show production team we developed hundreds of elements to create the epic, dynamic and consistent live show experience. Of course, it helped that Chris Rock added his biting humor and attitude to the festivities. The awards show had the highest ratings in years.